Our Audience

Our readers are young, well-educated, affluent men.

Demographics

76% of our readers are in the key age range of 19-32.
Over 90% of our readers are single.
Over 90% are male.
60% have an income of over $25,000 USD
66% say they’re definitely interested in buying products featured on hypebeast.com
Our readers are educated: 66% have college degrees or higher
74% of our readers access hypebeast.com everyday.

Source: Hypebeast Survey; May 2007, 3,200 respondents

To advertise on 101 Media Lab Ltd. websites or for more information on integrated sponsorships, please contact advertise@101medialab.com.